Get ready for an unforgettable VIP Day! Kicking off with an adrenaline-pumping dune buggy adventure in the morning, this exclusive experience is designed for VIPs who love to mix business with a little thrill. After tearing it up on the dunes, you’ll have the chance to network and connect with fellow VIPs and speakers in a more relaxed, intimate setting. Whether you’re sharing insights, swapping stories, or making lasting connections, VIP Day is your opportunity to enjoy epic adventures and valuable conversations with the top minds in the industry. Buckle up for an exciting day of fun, networking, and insider access!

Kick off your SEO Rockstars experience by swinging by our Registration Check-in and Badge Pick-up! This is your first stop to grab your badge, meet fellow attendees, and get ready for an epic event. Get settled, snap a photo, and gear up for all the insights, networking, and action-packed sessions to come. Let’s get the show started!

In this session, attendees will explore the insights gained from hundreds of new SEO tests, providing a clearer understanding of what’s currently effective and what’s no longer working in the world of SEO. This presentation offers fresh, never-before-seen SEO strategies that focus on actionable tactics relevant to today’s landscape, helping to shift focus away from outdated practices. Additionally, a brand-new, free resource will be introduced, allowing participants to check these findings daily through a dynamic testing methodology that continuously updates with the latest data.

In this exclusive presentation, originally developed for Mozcon, Joy will share insights from four different clients her agency lost—spanning industries such as divorce law, insurance, criminal defense, and locksmith services. She will dive into the key processes her team adapted, the patterns that emerged, and which industries are showing the most significant pullback on marketing spend. This is a rare opportunity to gain behind-the-scenes knowledge from real-world experiences and learn how to navigate similar challenges in your own agency.

In The Secret Formula to Landing More Ideal Clients for $0, Adam will reveal powerful strategies for attracting and converting your dream clients without spending a dime. This session dives into proven, cost-effective techniques that tap into organic growth, word-of-mouth marketing, and relationship-building to create a steady stream of high-value clients. Whether you’re a solopreneur, agency owner, or freelancer, you’ll learn how to identify your ideal audience, craft irresistible offers, and implement tactics that bring in clients without breaking the bank. Get ready to discover the secret sauce for landing clients with zero ad spend!

It's Vegas, baby! Time to refuel and recharge with our Lunch Break. Whether you're diving into the buffet like it's an all-you-can-rank SEO strategy or grabbing a quick bite to keep the energy high, this is your chance to strategize over tacos, swap insider tips with fellow SEOs, or maybe even sneak in a blackjack hand (we won’t tell). Get your grub on, because after this, we're diving back into the action-packed sessions!

In Creative Link Building, this session dives into the art of generating high-quality backlinks through innovative, out-of-the-box strategies that go beyond traditional outreach. You’ll discover how to craft compelling content, leverage unique partnerships, and tap into unconventional link-building methods that not only boost rankings but also engage audiences. Learn from real-world examples of creative campaigns that captured attention, earned authority, and led to sustainable link growth. Whether you’re tired of the same old tactics or looking to push the boundaries of what’s possible in link building, this session is for you.

Answering any Questions!

In Crafting Link Building Strategies for Guaranteed Rankings, Elias will guide you through the process of developing foolproof link-building strategies that drive measurable results. This session will break down the essential tactics for building high-quality backlinks that directly impact your rankings, with a focus on proven, data-driven approaches. From analyzing competitor links to leveraging outreach and content partnerships, Elias will provide actionable insights to ensure your link-building efforts translate into higher search visibility and long-term SEO success. If you’re ready to take your link-building game to the next level, this session is your blueprint for guaranteed rankings.

As the day wraps up, join us for a Daily Roll-Up & Q&A session where we’ll recap the key takeaways from the day’s presentations. This is your chance to revisit the highlights, dive deeper into any burning questions, and get direct insights from our speakers. Whether you’re looking to clarify a concept, explore a new tactic further, or just connect with fellow attendees, this open forum is designed to make sure you leave with actionable knowledge and all your questions answered. Don’t miss this opportunity to solidify your learnings and get expert advice!

In Leveraging Heuristics to Get the Click in a Zero-Click World, Marty will explore how to apply psychological shortcuts (heuristics) to capture user attention and drive clicks in an increasingly competitive SERP environment where zero-click results dominate. Learn how to craft compelling content, titles, and meta descriptions that tap into cognitive biases and user behavior patterns, pushing your site above the fold and encouraging users to take action. Marty will share actionable techniques and real-world examples of how you can influence decision-making and increase engagement, even when search results don’t lead to immediate clicks. Get ready to turn the odds in your favor!

In Building a 7 Figure Agency, Richard will share the blueprint behind scaling an agency to seven figures, offering practical insights and proven strategies for sustainable growth. From building a strong client base to creating efficient systems, hiring the right team, and optimizing for profitability, this session covers all the essential steps to take your agency to the next level. Whether you’re just starting out or looking to break through a revenue plateau, Richard’s experience and actionable tips will equip you with the tools needed to build a thriving, successful agency.

In Client Retention Tactics for 2025, Gregory will dive into the future of client retention, revealing cutting-edge strategies to keep clients loyal and engaged in an ever-evolving digital landscape. As competition intensifies and client expectations rise, this session will cover advanced tactics, from leveraging AI for personalized client experiences to optimizing communication and delivering ongoing value. Gregory will provide actionable insights that will help you stay ahead of the curve and create long-lasting client relationships that fuel growth and stability well into 2025 and beyond.

Alright, folks, it’s lunch time! You’ve been soaking up all that SEO knowledge, and now it’s time to feed your brain AND your belly. Go ahead, grab a plate, because you know you’re hungry—you’ve been sitting here acting like you’re good, but I see you! Whether you’re hunting down that buffet like it owes you money or just trying to keep it classy with a salad (good luck with that), now’s the time to refuel. And hey, this is Vegas, so feel free to get a little wild with it—maybe hit the dessert table twice. Just remember, what happens at lunch, stays at lunch… unless, of course, it ends up on social media. Now eat up and get ready to power through the rest of the day like the SEO rockstars you are!

In Create Your Own News, Randy will reveal the power of press releases and how to take control of your brand’s narrative by generating buzz-worthy news. Learn the insider secrets to crafting compelling press releases that capture media attention, drive traffic, and boost SEO rankings. Whether you’re announcing a new product, sharing a milestone, or positioning yourself as an industry leader, Randy will walk you through the strategies and techniques that have helped countless businesses amplify their message through his press release service. Discover how to turn your story into headlines and create your own newsworthy moments!

In How to Get the Big Links, Eric will uncover the strategies behind securing high-authority backlinks through the perfect blend of public relations and content marketing. Learn how to craft compelling stories, build relationships with media outlets, and create content that naturally attracts attention from top-tier publications. Eric will share proven techniques to land those coveted big links that not only boost your SEO but also strengthen your brand’s credibility. Whether you’re looking to enhance your PR efforts or supercharge your content marketing strategy, this session will equip you with the tools to land major links that drive real results.

In YouTube Traffic Alchemy: Turning Views into Dollars Without Being a Face, Steward will reveal the secrets to monetizing YouTube traffic without ever having to appear on camera. This session will explore powerful strategies for building a profitable YouTube channel by leveraging content creation, SEO, and engagement techniques that generate revenue without the need for personal branding. From automation to niche selection and video optimization, Steward will share the formula for turning views into dollars, proving that you don’t have to be the face of your brand to succeed on YouTube. Perfect for anyone looking to cash in on YouTube without stepping in front of the camera!

In How to Get Sht Done with AI and Automation – Running Your Own Bot Sweatshop*, Derek will show you how to harness the power of AI and automation to maximize productivity and efficiency. This no-nonsense session dives into building your own “bot sweatshop,” where tasks are delegated to automated systems that work around the clock. Learn how to leverage cutting-edge tools to streamline your processes, handle repetitive tasks, and scale your business—all without increasing overhead. Whether you’re looking to free up time, boost profits, or just get more done, Derek will provide the blueprint for transforming AI and automation into your ultimate workforce.

In The Importance of Branding for Local SEO, Mike will dive into why building a strong brand is critical for dominating local search results. This session will explore how a recognizable and trustworthy brand can significantly impact your local SEO efforts, from boosting click-through rates to earning customer loyalty and standing out in the local pack. Mike will break down actionable branding strategies that not only improve your visibility but also enhance your reputation and authority within your community. Whether you’re a small business or a local service provider, you’ll learn how to leverage the power of branding to climb the local search ranks and attract more customers.

In SEO Revolution: 700+ Domains Can’t Be Wrong, Jerry will unveil the game-changing SEO strategies that have driven success across more than 700 domains. Drawing from real-world data and proven tactics, this session will highlight the core principles and cutting-edge methods that consistently deliver results. Whether you’re managing one website or hundreds, Jerry will show you how to implement these revolutionary strategies to boost rankings, drive traffic, and grow your online presence. Get ready to learn why these techniques have worked across so many domains and how you can apply them to your own SEO efforts for massive success.

In Spreadsheet… Hold My Beer, Brian takes you on a wild ride through the world of SEO, powered by none other than Google Sheets. Known for his expertise in turning humble spreadsheets into powerful SEO tools, Brian will show you how to automate, analyze, and optimize your SEO efforts with nothing but a few formulas and a dash of creativity. From advanced data analysis to creating automated SEO dashboards, this session is packed with tips and tricks that will leave you wondering why you ever underestimated spreadsheets. Get ready to say goodbye to complicated software—Google Sheets has never looked so good!

Alright, it’s lunch time, y’all! Now, I know you’ve been sitting here all day learning SEO and whatnot, but let’s be real—you’re hungry. You didn’t come to Vegas just to learn, you came to EAT too! So get up, grab your badge, and hit that buffet like Google’s about to change the algorithm again. Look, I don’t care if you’re keto, paleo, or straight-up taco loco, this is your chance to refuel and reload! Now, don’t go too crazy though—you don’t want to be that person fallin’ asleep during the next session ’cause you ate half the buffet. But hey, if you do? That’s on you, baby! Eat up, mingle, and get ready to jump back in, ’cause we’ve still got a lot of knowledge to drop!

In Building a Robot Army: Leveraging AI + No-Code Platforms to Automate Your Business, Dan will take you deep into the future of automation, showing you how to create your own “robot army” using AI and no-code platforms. You don’t need to be a tech genius to revolutionize your business with automation—Dan will break down how to streamline workflows, eliminate repetitive tasks, and scale your operations without writing a single line of code. From automating marketing tasks to customer service, this session will arm you with the tools to work smarter, not harder, while AI does the heavy lifting. Prepare to transform your business into an automated machine!

In Authority Stacking + Trust Hacking, Brian will reveal advanced strategies for building unbeatable online authority and hacking your way into higher levels of trust with both search engines and users. This session dives into the art of “stacking” authority across various digital channels, leveraging high-value content, partnerships, and credibility signals to skyrocket your rankings. Brian will also explore “trust hacking” techniques to enhance user confidence, boost engagement, and position your brand as the go-to expert in your industry. If you’re ready to take your SEO game to the next level by mastering authority and trust, this session is a must-see!

In Content Marketing in the Post-HCU World: Is It Still Worth It?, Derek dives deep into the changing landscape of affiliate and content marketing following Google’s Helpful Content Update (HCU). Analyzing data from 40,000 sites monetized through various ad networks, Derek will uncover key trends, reveal why some sites have struggled while others continue to thrive, and address the big question: Are content sites still a viable strategy? He’ll also give attendees exclusive beta access to a market research tool that helps identify profitable niches, even without a high Domain Rating (DR). Whether you’re managing content sites or running an agency, this session will arm you with the insights and tools to navigate the future of content marketing with confidence.

Join us for the Conference Roll-Up & Q&A, where we’ll wrap up the entire event by revisiting the key highlights from each presentation. This session is designed to ensure you leave with a clear understanding of the top takeaways, actionable strategies, and expert insights shared throughout the conference. It’s also your chance to ask any lingering questions, dive deeper into topics, and get direct answers from our speakers. Whether you want to clarify a concept or get personalized advice, this interactive session will help solidify your learning and set you up for success. Don’t miss this final opportunity to connect, reflect, and walk away ready to take action!